Part feel-good, part practical, this presentation looks into the art and science of storytelling. First, we’ll cover why we, as humans, crave narrative. We’ll explore effective campaigns that span mediums and industries—not just the web and not just higher ed.
After covering the science of stories and enjoying examples together, we’ll dive into the art of crafting stories for your individual campus. Finally, we'll cover ways you can manage and your story ideas within your team or across campus.
You’ll leave with a list of at least a dozen types of story “formulas” that you can bring back to your campus.