The Art and Science of Storytelling: Idea to Execution (Plus 12+ Story Ideas for Your Campus)

Date: Friday, July 15, 2016
Time: 2:00 - 2:45 pm (EDT) (UTC-04:00)
Location: Room A221
Format: Hands-on Workshop

Session description

Part feel-good, part practical, this presentation looks into the art and science of storytelling. First, we’ll cover why we, as humans, crave narrative. We’ll explore effective campaigns that span mediums and industries—not just the web and not just higher ed.

After covering the science of stories and enjoying examples together, we’ll dive into the art of crafting stories for your individual campus. Finally, we'll cover ways you can manage and your story ideas within your team or across campus.

You’ll leave with a list of at least a dozen types of story “formulas” that you can bring back to your campus.


Donna Talarico

Headshot of Donna Talarico

Donna Talarico is an independent creative professional and the founder/publisher of Hippocampus Magazine. Before going solo, from 2010 to 2015, she was the director of integrated communications at Elizabethtown College. Donna, a resident of Lancaster, Pennsylvania, speaks regularly at higher education, technology and publishing conferences and events, and she has been published in a variety of print and online newspapers, magazines and industry/affinity publications, including CASE Currents, Guardian Higher Education Network and Wiley's Recruiting and Retaining Adult Learners. Prior to higher education, Donna worked in eCommerce and radio. She has an MFA in creative writing from Wilkes University and an MBA from Elizabethtown College.