I believe people of any skill and access level can make a positive impact on a website. One aspect that seems often underlooked in higher education is SEO, whether it's due to lack of budget, lack of knowledge, or the classic decentralized structure that lends itself to overlooking site-wide initiatives.
In this session, I’ll share a variety of tips from basic Yoast setup to adding Schema.org code, and everything in between, so that anyone who attends can make a positive impact on their website. There are basic principles like uploading media file names and alt text to advanced techniques like using alumni Schema markup to encourage Google to show specific alumni.
PDF presentation and recipe card handouts are available at Elaine's GitHub repo.