12 Powerful SEO Hacks for Your Higher Ed WP Site

Date: Friday, July 15, 2016
Time: 3:00 - 3:45 pm (EDT) (UTC-04:00)
Location: Auditorium
Format: General Lecture Session

Session description

I believe people of any skill and access level can make a positive impact on a website. One aspect that seems often underlooked in higher education is SEO, whether it's due to lack of budget, lack of knowledge, or the classic decentralized structure that lends itself to overlooking site-wide initiatives.

In this session, I’ll share a variety of tips from basic Yoast setup to adding code, and everything in between, so that anyone who attends can make a positive impact on their website. There are basic principles like uploading media file names and alt text to advanced techniques like using alumni Schema markup to encourage Google to show specific alumni.

PDF presentation and recipe card handouts are available at Elaine's GitHub repo.


Elaine Shannon

Headshot of Elaine Shannon
Web Developer and User Interface Specialist, St. Mary’s University

Elaine Shannon is not just a web developer, she loves to look at the whole picture: design, development, content, SEO, user experience, A/B testing and analytics. She first learned about WordPress in 2007 and has been using and recommending it ever since. In her current role, she manages St. Mary’s University’s main website and a handful of microsites, always experimenting with ways to make the web a better place.


  • General Lecture Session: 12 Powerful SEO Hacks for Your Higher Ed WP Site

Session video